EDDM Mailers (Marketing Materials)

Hassle-Free and High-Quality Every Door Direct Mail® Printing

Reach your target audience with precision and affordability using EDDM®. With the USPS' mapping tool, you can select a specific postal route that aligns with your ideal customer profile based on demographics like age range and household income. Once your postcards are ready, the USPS will deliver your message to every address on the selected route, eliminating the need for a mailing list or postage permit. At Xpresscolor, we handle all the customization details, ensuring your postcards meet EDDM® requirements and are printed on durable cardstock that can withstand multiple handling. Stand out from the competition and promote your business effectively with EDDM® and Xpresscolor.

What are EDDM® retail indicia?

The EDDM® retail indicia is a requirement for any EDDM Retail™ mailings. EDDM Retail is an affordable marketing option for small businesses, realtors, restaurants, and local political campaigns. This option lets you send at least 200 to a maximum of 5,000 postcards a day for every ZIP code. The indicia should indicate the words “EDDM retail” on the last line, while “PAID” is shown on a separate line. You can download the indicia from the USPS site here.

EDDM® Postcard Printing Guidelines

We print approved EDDM® sizes from 6.25" x 8" to 11" x 17" on your choice of durable 12 pt. or 16 pt. stocks.

The 3 most popular Every Door Direct Mail® postcard size options are:

• 6.5” x 9” , 6.5” x 11” , 8.5” x 11”
• Oversized postcards 8.5" x 11"
• Tri-fold menus 4.25" x 14"

The dimension guidelines as listed on the USPS EDDM® page are:

• Rectangular with four square corners or finished cor­ners that do not exceed a radius of 1/8 inch
• One of the following: more than 11.5 inches long, more than 6 1/8 inches high, or more than 1/4 inch thick
• Not more than 15 inches long, 12 inches high, or 3/4 inch thick.

What is your turnaround time for EDDM Postcards?

Our production (print) time for most EDDM Mailers is 3 to 4 business days. The production time begins a day after you have approved your order and your payment is processed. If your order is approved and payment is processed by 9AM ET/ then the production time begins that day, otherwise it will be moved to production the following business day. Depending on the shipping method you choose, shipping generally adds an additional 2 to 6 days to the turnaround time. If you need your postcards sooner, please upgrade to rush printing (not available for all paper stocks) .

What file formats do you accept when uploading my design?

We accept TIF, TIFF, EPS, AI, PSD, BMP, GIF, JPG, PNG, and PDF files. PSD, PDF, and AI files should be in CMYK color mode to ensure accurate color output. The resolution of your files should be set to 300 dpi, unless stated otherwise.

I need help with a design

If you would like to work with a professional graphic designer on a completely unique and personal design, you also have the option of adding one of our affordable design service packages on to your order.

Custom Request or Questions?

If the options you are looking for are not available in this product page, or if you do not have a print ready file and you need us to provide a design template, please send a request to info@xpresscolor.com or use the Quote Button in the main navigation menu above. Be sure to include your information and anything else required.